We created a tailored digital marketing plan focused on increasing local visibility, driving more bookings, and building long term brand awareness. This included SEO improvements and website changes to boost search rankings and user experience, targeted Google Ads to reach high intent searchers looking for bars in Brighton & Hove, and email marketing campaigns to promote events and drive repeat visits. We also supported with social media posts to keep the brand active and engaging across platforms, with high quality photos and videos.

In the first few weeks, The Gin Tub began to see more online bookings and walk-ins. Their website traffic increased significantly due to better SEO performance, and their Google Ads campaigns began generating high quality leads at a lower cost than previous efforts. Their email list grew steadily, allowing them to promote upcoming nights, special offers, and unique experiences to an engaged audience. Two months on, The Gin Tub has a stronger digital presence and more consistent customer flow, and the feedback from the team has been fantastic, but we have only just started!